Jony Ive shows how the design should look like. I'm using the word “products” fabulously ambiguously. Couple of months later, at the hardware development department of Apple. It comes back to motivation, doesn't it? My motivation is to be very aware of what I have learned and take that learning and the approaches that I've developed and use those toward trying to make good products. I'm interested in trying to develop and craft products and experiences that are characterised by their care and not of carelessness.
I'm interested in trying to make things better. There's no motivation that I derive from being different. But if you don't have the space, if you don't have the tools and the infrastructure, that curiosity can often not have the opportunity to be pursued.” What comes after the iPhone That is fundamental and foundational to most creative endeavour. One of my defining characteristics is almost a fanatical curiosity. I'm really proud of all of those victories that are unseen. Sometimes you see a product with the designer wagging their tail in your face. Subscribers can receive alerts when new content is published by following ‘ Apple Inc’ with myFT. Video: Tim Bradshaw on why Jony Ive is leaving now Lex: Hardware innovation is out, subscription services are in Profile: How Jony Ive became a design titan The designer’s greatest hits - and a few misses Jony Ive’s reasons for leaving Apple, in his own words
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Tim Cook said in a statement, “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built.Articles in this series examine the reasons behind Apple’s chief design officer’s exit and what it means for the future of the company.Īnalysis: what Jony Ive’s exit means for Apple Jony Ive had said in a statement to a leading financial news publication, "While I will not be an (Apple) employee, I will still be very involved - I hope for many, many years to come.” Apple isn’t letting go of Jony Ive anytime soon as it will be consulting LoveForm for all its designing needs. However, now Jony Ive will put his heart and soul to his new venture, in collaboration with Marc Newson called LoveFrom. He is also the designer behind the out-of-the-world Apple Park in Cupertino, California. Jony’s design language has been the trend followed by various smartphone makers - whether it is the notch or the use of an aluminium body or the dual cameras on the iPhone 7s. Ive, who left Apple in 2019, was a close confidant of the late Chief. He was the brains behind the all-in-one form factor of the iMacs that still looks way ahead of its time. Citing sources, the newspaper reported that Ive’s contract had come up for renewal and the parties agreed not to extend it. Jony has been a part of Apple since 1996 and has been responsible to shell out cool and revolutionary looking devices. Taking a look at Apple’s leadership page, Jony Ive isn’t on the wall with other key people at Apple. However, looks like that day is finally here. And the mastermind behind its product design has been Jony Ive.Įarlier this year, Jony Ive had shared with the world that he would be leaving Apple to start his own venture, but there was no tentative date to this. Apple as a brand tries and manages to stand out of the ordinary, particularly with the design of its products.įrom the cool looking iPods to the iconic iPhones, Apple has always stayed away from the convention.
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